TL;DR
Get movie-night favorites delivered free — and shop member deals
- Fast, free delivery on millions of items
- Access to Prime Big Deal Days deals on October 6–7
- Prime Video, Amazon Music and more included
Two Sochi supermarket workers say they were fired after posting a viral video about changing grocery price tags and higher prices following Russia’s September elections. Pyaterochka has not commented, and the workers’ account of why they were dismissed has not been independently confirmed.
Two Sochi bloggers who worked at a local Pyaterochka supermarket say they were fired after posting a viral video about changing grocery price tags following Russia’s September elections. The company has not commented on the reported dismissals, so the workers’ explanation for why they lost their jobs remains unverified.
Svetlana Izhilenko and Alisa Kunyashova posted their first reel on September 21, the day after Russia’s State Duma election period ended. In the video, Izhilenko said they had been changing price tags all morning and were surprised by the increases. She said that “almost all the groceries cost 20–30 rubles more,” but did not name the supermarket where they worked.
The reel attracted 5.7 million views and 180,000 likes, according to Meduza’s report. In a second video, posted October 1, Izhilenko said that she and Kunyashova had been fired. That reel drew 7.6 million views and 470,000 likes. Users also began commenting about the reported firings on posts from Pyaterochka’s official account.
Izhilenko presented the dismissal as a reaction to their video, saying the company feared damage to its reputation. That is her account of the employer’s reasoning; the source report does not provide a statement from Pyaterochka or independent confirmation of the reason for the dismissals.
The case has drawn attention to a personal employment dispute because the workers’ video connected visible price changes in a supermarket with the period immediately after a national election. Its reach—millions of views across the two reels—turned their account into a public discussion that also appeared in comments on the retailer’s social media posts.
The report does not establish that the election caused the price changes, or that the supermarket dismissed the workers because of their comments. Those are separate questions from the timing described in the video. Pyaterochka’s response, if any, could clarify the company’s position, while further information about the workers’ employment records could help establish what happened.
As an affiliate, we earn on qualifying purchases.
Videos Follow September Elections
Elections for Russia’s ninth State Duma took place from September 18 to 20. The workers posted their reel the following day, describing price-label changes at the store where they worked. The timing formed part of the video’s message, but the reel did not identify the supermarket or provide evidence that the election was responsible for the reported price increases.
Meduza reported that officials began discussing tax increases immediately after the elections. That is relevant to the political and economic timing around the video, but the report does not link any particular tax measure to the groceries mentioned by Izhilenko. The claimed increases in the reel were 20–30 rubles per item, as she described them; the report does not specify which products she meant or how the prices were compared.
As an affiliate, we earn on qualifying purchases.
Dismissal Reason Still Unconfirmed
Pyaterochka has not commented on the reported firings, according to Meduza. The available report does not include a company explanation, a formal dismissal notice, or details about the workers’ employment arrangements. It is therefore not clear whether the two workers were dismissed, what reason their employer gave, or whether the reel was a factor.
The video also does not establish how many products changed price, what their prices were before and after, or whether the claimed increases applied across the store. The election ended shortly before the reel was posted, but the report does not establish a causal link between the election and the price changes. These points remain unresolved in the information currently reported.
supermarket price monitoring device
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
Company Response Could Clarify
The immediate outstanding development is whether Pyaterochka responds to the workers’ account or provides information about their employment status and the reason for any dismissal. The report identifies no scheduled company statement or formal proceeding, so it is not clear when additional information may emerge.
Until then, the firings and the workers’ explanation for them should be treated as their reported account. Further reporting or a company response could clarify the employment dispute, while independent details about the store’s price changes would be needed to assess the video’s claim about grocery costs.
As an affiliate, we earn on qualifying purchases.
Key Questions
Who says they were fired?
Svetlana Izhilenko and Alisa Kunyashova, bloggers who worked at a Pyaterochka store in Sochi, say they were fired. The company has not commented on their account.
What was in the viral video?
In a September 21 reel, Izhilenko said the workers had been changing price tags and that almost all groceries cost 20–30 rubles more. She did not identify the store in the video.
How many people watched the videos?
Meduza reported that the first reel received 5.7 million views and 180,000 likes. Izhilenko’s October 1 video about the reported firings received 7.6 million views and 470,000 likes.
Has Pyaterochka confirmed why the workers were fired?
No. Pyaterochka has not commented on the reported dismissals, and the workers’ account that the video prompted them has not been independently confirmed in the report.
Did the elections cause the grocery price increases?
The report does not establish that. Izhilenko linked the timing of the price-tag changes to the elections in her video, but no independent evidence of a causal connection is provided.
Source: rss
Evergreen bestsellers Picks
bestsellers
As an affiliate, we earn on qualifying purchases.
