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The 2008 film ‘Twilight’ was Russia’s highest-grossing movie in September after returning to theaters on September 17, earning 340 million rubles, according to RBC. It outperformed two new releases, and remaining films in the saga are scheduled to return to Russian cinemas from October through February.
The 2008 film ‘Twilight’ was Russia’s highest-grossing movie in September, earning 340 million rubles after returning to theaters on September 17, RBC reported. The result put the vampire romance ahead of two new releases and, according to box-office data cited by RBC, marked the first time an older film had led the monthly rankings since the tracking system began in 2015.
‘Twilight,’ the first film in the saga starring Kristen Stewart and Robert Pattinson, earned more than the new release ‘How Ivan Ended Up in a Fairy Tale,’ which took in 296 million rubles. ‘The Ninth Planet’ ranked behind it with 183 million rubles, RBC reported. The figures refer to September theatrical box-office receipts in Russia.
The film returned to Russian cinemas on September 17. The report does not give a more detailed breakdown of its total by theater, number of screenings, or attendance. The box-office figures cited by RBC come from the Russian Cinema Fund’s Unified Automated Information System, known as EAIS, which has recorded Russian theatrical box-office data since 2015.
Maria Shcherbal, director of research firm Wanta Group, told RBC that nearly half of people who saw the rerelease were 18 to 24 years old. She also described recommendations and online discussion as significant sources of audience awareness, based on research into viewers during the film’s second week back in cinemas.
A Rerelease Beat September’s New Films
The result shows that a film released nearly two decades ago could draw enough moviegoers to lead a monthly national box-office ranking, even while new titles were in theaters. That makes September’s figures a notable exception in the data series cited by RBC, though one month’s ranking does not establish a longer-term shift in audience demand or the performance of Russian cinema overall.
The reported age profile also suggests the rerelease reached younger adults, not only people returning to a film they first watched when it came out. Shcherbal’s account of social-media discovery and recommendations offers one explanation for how an older title found an audience again. The available report does not establish which factors caused the film’s box-office lead or how its marketing compared with the new releases.
The commercial result has a near-term follow-up: the remaining films in the ‘Twilight’ saga are scheduled to return to Russian theaters from October through February. Their results will show whether the September performance was specific to the original film or part of sustained interest in the series.
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The Saga Returns to Russian Cinemas
‘Twilight’ was released in 2008 and is the first installment of a film series based on Stephenie Meyer’s vampire-romance novels. Its September Russian release was a theatrical rerelease rather than a new film debut. RBC reported that it returned to cinemas on September 17 and went on to take the month’s top gross.
The comparison with new releases is based on the September totals reported from EAIS. The system has tracked Russian theatrical box-office data since 2015, making the claim that this was the first older film to lead a month specific to the period covered by that system. It should not be read as a claim about every Russian box-office month before 2015.
According to the report, the other installments in the saga are due to screen in Russia over the following months, from October to February. The source material does not provide the individual release dates or identify the theaters involved.
““Word of mouth played a very big role here.””
— Maria Shcherbal, director of Wanta Group, speaking to RBC
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What the Box-Office Figures Do Not Show
The reported 340 million rubles figure is the film’s September gross, but the source does not specify the number of tickets sold, the number of screenings, or how much of the total came from different regions or theater chains. It also does not give the research sample size or methodology behind Wanta Group’s audience findings.
The report describes ‘Twilight’ as the first older film to top a monthly box-office ranking in EAIS data tracked since 2015. The comparison is limited to that database and period. It does not establish why the film drew audiences, whether the result reflects a broader rerelease trend, or whether the later saga films will achieve comparable grosses.
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The Remaining Films Return Through February
The remaining ‘Twilight’ films are set to return to Russian theaters from October to February, according to the report. Their release dates, screening schedules, and expected box-office totals have not been provided in the available source material.
Future box-office figures will indicate whether audience interest continues across the saga or was concentrated on the original film. For now, the confirmed development is September’s ranking and the planned rereleases; their later commercial performance remains unknown.
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Key Questions
How much did ‘Twilight’ earn in Russia in September?
It earned 340 million rubles at the Russian box office in September, according to figures reported by RBC.
Which films did it outperform?
‘Twilight’ finished ahead of ‘How Ivan Ended Up in a Fairy Tale,’ which earned 296 million rubles, and ‘The Ninth Planet,’ which earned 183 million rubles.
When did the rerelease begin?
The film returned to Russian theaters on September 17.
Who went to see the rerelease?
Wanta Group director Maria Shcherbal told RBC that nearly half of viewers were 18 to 24 years old. The report does not provide the study’s sample size or full methodology.
Will the other ‘Twilight’ films return to theaters?
Yes. The remaining films in the saga are scheduled to return to Russian cinemas from October through February, though the source does not list individual release dates.
Source: rss
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